My Graphic Design Works

The client, Aura, a new direct-to-consumer (DTC) brand specializing in sustainable home goods, required a sophisticated and user-friendly e-commerce website. The primary goals were to establish a high-end brand aesthetic, clearly communicate their commitment to sustainability, and optimize the user flow to achieve a target conversion rate of 3.5%. The site needed to be fully responsive, prioritizing the mobile shopping experience.

The challenge was to design the key promotional poster for the annual "Nuit Blanche" (White Night) art festival, an all-night celebration of contemporary art in the city. The brief required a design that captured the energy, late-night atmosphere, and experimental nature of the event. The poster needed to be striking enough to draw attention in high-traffic urban areas while clearly communicating the core festival details (date, location, theme).

The project involved creating a new, contemporary brand identity for The Apex Collective, a consultancy specializing in high-level business strategy and leadership coaching. The brief required a logo that communicated trust, professionalism, growth, and forward momentum. It needed to be highly adaptable across various applications, from digital signatures and social media profiles to high-quality print materials and interior office signage.

The challenge was to design the layout for a special edition of Moda Magazine, a fashion and lifestyle publication, focusing on clarity, visual impact, and sophisticated aesthetics. The goal was to create an editorial design system that seamlessly integrated large-scale photography with dense fashion text while maintaining a high level of readability. The final product needed to reflect the magazine's high-end, contemporary brand identity.