Rational

The design rationale focused on evoking a sense of heritage and timeless opulence.Display & Focal Points: The interior features custom, recessed display niches with specialized lighting to perfectly illuminate the jewelry. The central backdrop uses rich, patterned materials and ornamental detailing (such as the peacock motifs) to create a dramatic focal point.Seating & Consultation: The central area is arranged with comfortable, upholstered chairs around a round table, moving away from a traditional counter-only approach. This promotes a relaxed, personalized, and high-touch consultation experience.Materiality: The material palette is intentionally rich and layered, utilizing patterned flooring (herringbone and inlaid rugs), warm wood tones, elaborate ceiling textures, and a dazzling central chandelier to reflect light and enhance the brilliance of the merchandise. The result is a space that feels more like a palace receiving room than a standard retail store.